Founded in Milan in 2025 by Giacomo Scarcia and Riccardo Zegna Baruffa, Dedicato Design is a design and creative direction studio that blends Milanese rigour with contemporary sensibility in a strongly custom-made approach. The studio’s vision is expressed through projects spanning interior design, installations and product design, where every intervention is conceived as a sartorial gesture: an accurate synthesis of proportion study, material research and meticulous attention to detail. Drawing inspiration from Milan’s architectural tradition, Dedicato Design reinterprets its elegance and craftsmanship culture in a modern key, valuing artisanship and cross-disciplinary creative contamination to give life to spaces and objects capable of telling a unique story. This design identity is rooted in the complementary paths of the two founders, who met during their academic studies at NABA Milan. Giacomo Scarcia, originally from Trieste with an entrepreneurial background in seismic construction technology research through the Tellus Sistemi Antisismici project, and Riccardo Zegna Baruffa, from Biella, consolidated their professional synergy working at Daniele Daminelli’s studio 2046 (AD100). This formative experience contributed to defining their distinctive language, today the core of a reality that places customisation and executive excellence at the centre of every creative challenge.
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